There are three things you need when deciding to start a photo booth company in a Volkswagen Bus. 1. Your wife's permission. 2. As I mentioned yesterday, a trusty mechanic, and 3. Incredible Branding.
I've been friends with a branding expert for as long as I can remember. I wouldn't have trusted anyone else with the concept. I emailed Jason and said, "here's my idea, and I want a logo that someone would want to put on their Yeti."
We hashed some ideas out over the next few weeks and then he sends me this. (amazing branding work above)
Fast forward a month and I had just placed a sticker order. I was shooting a photo booth at the Grand Geneva, in Lake Geneva, and got to talking with a guy about the Bus. I showed him a picture of the above logo and the first thing he says was, "Dude, I love it. You need to send me that so I can put it on my Yeti."
I couldn't have been more proud. The validation of a job well done and of an idea worth pursuing. So this one is to my friend Jason who has worked tirelessly on all my silly ideas. Who takes ideas and puts them onto paper with incredible art form. I love you like a brother.